1300 numbers are vital to a growing company. Because, when it comes to business, bigger is always better. At least that’s the way most consumers tend to think!
How many times do we find ourselves jumping to the conclusion that if the company we’re dealing with is big, they must be good at what they do? After all, runs our flawed logic, they wouldn’t have become so big if they weren’t good at it, now would they? And the extension of this somewhat flawed logic is that a big company equals a trustworthy company. Therefore, we’re much more inclined to give them our business.
This is all well and good for the companies at the big end of town, but what about companies operating in the Small to Medium Enterprise space? How do they stand out when many of their competitors are larger and better resourced than them?