When dealing with a business we’ve never used before, most of us are looking for a bit of reassurance that the business is professional and will do the right thing by us.
The larger and more professional the business appears to be, the more comfortable we are about handing over our hard-earned cash. And even though it may be unfair, we’ll often hesitate if the only contact details provided are a mobile phone number or free email address (e.g. Yahoo, Gmail).
The good news is that with today’s cloud-based and “virtual” services, it’s never been easier (or more affordable) for even the smallest business to present a professional image. Even if you’re a sole trader working from the comfort of your home office, you can present an image to the world of a larger business with multiple departments and employees.